Sunday, October 28, 2012

Due Diligence, Artist Style

Please join me for the debut of my two latest series: 
Elements and Locations 
Friday, November 9th, 2012, from 7pm to 10 pm
 at the incomparable Mason Murer Fine Art Gallery 
 Mason Murer Fine Art | 199 Armour Drive | Atlanta, GA 30324 | 404.879.1500
Gallery hours: 11 am – 5 pm, Tuesday – Friday, 12 pm – 5 pm Saturday

If you can't attend but would like to support the artist, go to my website, and click the Facebook LIKE icon on the upper left of the home page. 
Easy, free, fast and helpful.

Yesterday I sent out an email to everyone who has ever expressed an interest in coming to one of my shows.  It's not my favorite part of my artist's life - self promotion doesn't come naturally to me - but I consider it due diligence, so I pull up my big girl panties and get on with it.

My fabulous spouse came up with the subject line of the email; Virginia's Excellent Night Out. The idea is to take my work seriously. Myself, not so much. I created an event on Facebook too and gave it the same title. There is some overlap between the email list and my Facebook friends, but they are mostly two separate groups.

I've been handing out show cards left and right. This, I shamelessly enjoy. I'm proud of my work, and people know at a glance whether it appeals to them. There's nothing manipulative or intrusive about it. No pressure, just a seductive bit of visual pleasure.

I scribble the opening date on the margin and explain that the show runs through the end of the year. I don't print it on the cards, because so many people seem to think that if they don't go to the opening, it's over. My website, blog, and email are all on the card, so folks that are interested can find out the Where and When easily. I promise everyone they can find this information on my blog, and for the next couple of weeks I'll post the show time/place at the top of the page.

I'll upload an image of one of the paintings every other day or so on the Facebook event page. Ten works are in the show, which is about two weeks away, so that works out nicely.  I'll add little bits of information about them, just because I enjoy that. There is always a story with my work.

Now back to stroking canvases with paint-laden brushes.

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